Founded by Dr. Howard Murad in 1989 - Murad was the first brand of clinical skincare, setting the standard for high performance skincare, a mission still followed today. Murad has a simple ethos - skincare is healthcare. The Murad range is founded on 4 main principles of wellness. 1. Nourish Your Skin. 2. Eat Your Water. 3. Awaken Your Body. 4. Be Kind To Your Mind.