about alpha-h



Alpha-H is an award-winning Australian brand that has been creating formulations to bridge the gap between the beauty counter and invasive treatments since 1995. Brand founder Michelle Doherty developed the Alpha-H range as a personal journey to find a life changing skin care solution,and Alpha-H is now stocked in over 25 countries worldwide.

Alpha-H understand that customers are searching for quality, results-driven products. With 60+ products in their range, Alpha-H has spent over twenty years researching the essential elements your skin requires for optimal health and is committed to achieving clinical results with minimal effort and zero downtime.

To achieve fast effective results, Alpha-H uses a concentrated and balanced combination of potent cosmeceutical and natural ingredients, which are supported with scientific evidence and efficacy studies.

Alpha-H use airless pumps to give a measured does in a hygienic way, minimising the risk of cross-contamination, bacteria, and temperature changes. Alpha-H does not dilute its concentrated formulas with preservatives meaning the products stay fresh and active with the help of innovative packaging. They do not use chemical fragrances or colours and do not test on animals.

Here’s a quote from the founder, Michelle Doherty:

“Skincare that is compatible with one’s individual lifestyle and daily needs has never been more relevant. At Alpha-H we look at the bigger picture, we continue to break new ground by creating concentrated and unique skincare solutions that address the skin’s changing needs; compensating for yesterday’s damage, and cultivating the health of tomorrow’s skin.”

Alpha-H is known for its cult product Liquid Gold, with one being sold around the world every 3 minutes. Liquid Gold is a favourite with celebrities and beauty bloggers with Harpers Bazaar magazine labelling it as “bottled brilliance”.